In-app user support

Guide users through onboarding and features inside the product, before they open a ticket.

Your product
This screen User is stuck on a setting. The question starts here - not in the help center.

The ticket is too late.

Product questions start on the screen where someone is stuck. If the only path is a ticket, they stall - or churn.

  1. 01

    First run

    Setup they cannot finish. Time-to-value stretches.

  2. 02

    This screen

    A setting they cannot find. Sending them to docs is another dead end.

  3. 03

    New feature

    Release notes exist. They still cannot find what changed.

  4. 04

    Silent leave

    Many never open a ticket. Support never sees it.

Stay in the product. Hand off the rest.

The audience already has an account. They need the next action in this product, not a marketing FAQ.

Handle in-app

  • Onboarding and first-run setup
  • Feature how-tos from current docs
  • The next step without leaving the app
  • Answers tied to release notes

Always a person

  • Account changes
  • Bugs and incidents
  • Billing disputes
  • Anything outside documented behavior

Users stay unblocked. Tickets stay for the hard cases.

People get the next step on the screen where they are stuck. The product captures more of the usage it already has. Support spends time on bugs and billing.

Connects to the stack you already use

Embed where they get stuck. Not a second help site.

Start with onboarding and the features that generate the most tickets.

  1. Embed the widget

    Put help on the screen where the question starts.

  2. Train on docs and release notes

    The bot should stay inside documented behavior.

  3. Set the guardrails

    Bugs, billing, and account changes always go to a person.

Turning intent into action

Have a workflow worth automating?

Let’s identify one in-product moment where users stall - usually onboarding or a feature that already has docs, not a full support rebuild.